The US National Football League has been less successful than other American sports leagues such as the National Basketball Association at developing an international base, but they are ready to take step, by working hard to win over Chinese fans.
The NFL already established a permanent China office in 2007, and they have locked in a partnership with CCTV 5 which will see highlights broadcast each week as well as new streaming and video-on-demand games on popular web portals.
"We are excited to offer the best-ever lineup of NFL content to the Chinese audience in 2009," Mike Stokes, the NFL's managing director in China, said in a statement. Their confidence in Chinese marked partly came from the success of February's Super Bowl, which gained 2.2 million live viewers and an additional 100,000 plus viewers watching a delayed stream on Sina. Stokes also said that they expected to win more Chinese fans through CCTV and its expanded partners, including Sina, SMG, GDTV and QQ.com.
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